Médiamétrie adds Molotov OTT to its TV audience ratings for France

France’s audience measurement organisation, Médiamétrie, to include OTT in its 4-screen TV audience ratings with French OTT platform Molotov

France’s audience measurement organisation Médiamétrie continues to enrich its 4-screen TV audience measurement, Focus Emission, with the inclusion of the performance of programmes on 14 channels available via the Molotov platform.

Starting in October 2017, Médiamétrie will provide 4-screen TV audience measurement subscribers with performance data for their programmes that have been broadcast over the Molotov OTT television distribution platform. The 14 channel groups included in the 4-screen TV audience measurement delivered via Molotov are : TF1 Group, France Télévisions, M6 Group, Arte, Gulli.

These results will be included in the “Focus Emission” 4-screen service which measures television content broadcast live and catch-up daily across the 4 devices (TV, computer, mobile phone and tablet). Programmes watched on TV screens via Molotov are already taken into account in the company’s TV ratings measurement tool reference, Médiamat.

To achieve this Molotov has deployed Médiamétrie’s content identification tools (eStat streaming) across all of its applications and screens (computer, smartphone, and tablet).