Megacable selects ThinkAnalytics for TV experience personalisation

Megacable selects ThinkAnalytics and ThinkBigData to enhance user experience and drive new revenue streams

LONDON and LOS ANGELES — ThinkAnalytics™, developer of the world’s most deployed multi-platform TV search and recommendations engine, today announced that Mexican operator Megacable is now personalizing Xview pay-TV customers’ linear and VOD experiences on set-top boxes, online and on mobile apps with recommendations based on their viewing preferences.

In addition, Megacable is reaping the benefits of ThinkBigData to gain valuable, granular insight into user behavior and the value of content to drive decision-making. As Megacable begins to understand individual user preferences it will be able to take advantage of new revenue generating opportunities including dynamic ad insertion.

Megacable chose ThinkAnalytics because of its proven success at other pay-TV and OTT operators as well as its ability to go beyond recommendations and search to provide big data analysis on consumer behavior, marketing campaigns and KPIs.

Through the use of ThinkAnalytics unique machine learning techniques to analyze their interests and previous viewing behavior, the ThinkAnalytics search and recommendations engine makes it easy for Megacable’s pay-TV customers to discover new live TV and VOD content. Operators typically see a substantial uplift in viewer engagement after deploying ThinkAnalytics, with up to 70 to 90% of viewing resulting from intelligent search and content recommendations.

ThinkBigData will allow Megacable to dig deeper into the data from the Search and Recommendations Engine and benefit from far greater insights into subscriber behavior at the individual user level, as well as engagement with content and channels. This analysis can be used to influence decisions across marketing, content buying, scheduling and pricing – all in real-time and targeted to different audiences.

“We chose to partner with ThinkAnalytics for its worldwide leading position in search and recommendations and ThinkBigData because it offers a quick deployment and a substantial and rapid return on investment. By using the sophisticated analytics in ThinkBigData we will be breaking new ground by not just understanding household behavior but also getting real-time insight into preferences at the user level. This will give us the opportunity to monetize our platform investment as well as boosting subscriber loyalty and APRU,” said Oscar Gerardo Seifert, CMO, Megacable.

“Megacable is a marketing savvy organization with the foresight to see the value of using big data to understand more about user preferences as well as measuring the ROI on content and business KPIs. Using this real-time insight, Megacable will be able to make business decisions including upsell, content acquisition and marketing campaigns,” said Rick Schiavinato, Senior Vice President, ThinkAnalytics Americas.