Asia Pacific AVOD to top North America by 2021

Monday, October 16th, 2017 
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Advertising expenditure attributed to OTT TV episodes and movies (AVOD) will double between 2017 and 2022 to reach $29 billion for 138 countries, according to the Global AVOD Forecasts report.

Asia Pacific will overtake North America as the leading AVOD region in 2021. Asia Pacific and North America will together account for 77% of the global total by 2022, with Western Europe bringing in a further 16%. Online TV and video advertising has been boosted in recent years by the rapid growth in mobile advertising.

Top five countries by AVOD expenditure ($ million)

Ranking  Country          2017   Ranking  Country          2022
-------  --------------  -----   -------  --------------  -----
1        USA             6,070   1        USA             9,961
2        China           2,276   2        China           7,267
3        United Kingdom    987   3        United Kingdom  1,692
4        Japan             802   4        Japan           1,518
5        Australia         452   5        India             883

Source: Digital TV Research

The US will remain the largest AVOD country, but China will have considerably closed the gap by 2022. China’s ad revenues will climb by $5 billion between 2017 and 2022. The US will add nearly $4 billion.

For more information on the Global AVOD Forecasts report, please contact: Simon Murray, [email protected], Tel: +44 20 8248 5051

Links: Digital TV Research