Playbuzz to implement Brightcove HTML5 technology in its video player

Playbuzz Partners with Brightcove for Industry-Leading HTML5 Video Player to Further Elevate Video Capabilities

BOSTON — Brightcove (NASDAQ: BCOV), the leading provider of cloud services for video, announced today that it has partnered with award-winning storytelling platform Playbuzz, to deliver seamless video viewing experiences across multiple devices. Playbuzz will implement Brightcove’s HTML5 technology within its existing video player, which enables premium publishers worldwide to easily create visually-stunning, engaging video content – no video or editing experience required.

Premium brands and publishers worldwide rely on the Playbuzz platform to author, distribute and monetize interactive editorial and commercial content that speaks the language of today’s users. Playbuzz’s storytelling tools are optimized for maximum social interaction and proven to increase audience engagement and drive brand awareness.

“We are continuously working with top publishers and brands to help them produce engaging, visual-first video content that aligns with modern content consumption habits,” said Tom Pachys, Chief Operating Officer at Playbuzz. “Brightcove’s high-performing HTML5 video player complements our existing video tool by ensuring a positive user experience for all those who consume Playbuzz-powered video content, and provides us with dependable storage for all video content created using the Playbuzz platform. This integration cements them as a valued partner of ours.”

The Brightcove HTML5 video player is the industry’s top-performing player, boasting technological advantages well above industry standards that ensure quick content loading times and seamless viewing experiences on multiple devices and platforms, particularly mobile.

“Users are constantly searching for great content online – especially stories that keep them hooked from beginning to end,” said Andrew Feinberg, CEO of Brightcove. “We are thrilled that Playbuzz is utilizing our technology to deliver high-quality video tools to their partners who are eager for readers to enjoy the content consumption journey.”