Hisense joins Eurofins' 4K HDR Ultra HD logo scheme

Hisense to Support Eurofins Digital Testing’s 4K HDR Ultra HD Logo Scheme

BRISTOL, United Kingdom — Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, today announced that Hisense has committed to Eurofins’ 4K HDR Ultra HD logo technical requirements in its products.

Eurofins Digital Testing’s logo scheme identifies devices that have been fully tested and proven to deliver the highest picture quality currently available, including High Dynamic Range (HDR), Ultra-High Definition (UHD) and Wide Color Gamut (WCG) simultaneously, from broadcast and broadband sources, as well as HDMI.

Eurofins Digital Testing’s logo ensures that HDR UHD screens are easily recognisable in the marketplace, and is the only logo covering broadcast and broadband inputs available today. It is currently shipping on applicable 2017 models of Hisense TVs and will be included on its future models that feature a 4K HDR UHD display.

“It is an honor to receive this prestigious 4K HDR UHD certification from Eurofins, which recognises Hisense for its cutting-edge display technologies,” said Mr. Han Jianmin, Deputy General Manager of Hisense International. “We are proud to offer a range of 4K TVs that deliver the best possible viewing experience, including extended contrast range and WCG for HDR.”

“HDR, UHD and WCG represent an unparalleled viewing experience – making content more realistic and more immersive,” said Johan Craeybeckx, Business Line Director at Eurofins Digital Testing International. “We are proud to announce adoption of our logo by Hisense, which brings great benefit to consumers by ensuring that all 4K, HDR TVs on the market deliver on their promise.”

Eurofins Digital Testing’s 4K HDR Ultra HD logo scheme certifies that all qualifying equipment successfully delivers the extended contrast range and colors essential for HDR and WCG, as well as ensuring that the full potential of UHD is met, which offers up to four times the clarity of existing HD services. HDR brings a new dimension to content with more than 8 million pixels and vivid, true to life colors, darker blacks and brighter whites. It is the only scheme available in the market today that verifies the delivery of these technologies over broadcast, broadband and HDMI.

The 4K HDR Ultra HD logo provides assurance to consumers, as well as content producers, broadcasters and manufacturers, that the level of image quality promised by this technology will be effectively delivered and reproduced on the compliant devices that display the logo. In addition to Hisense, LG Electronics has been using the Eurofins logo on their compatible displays from early 2017 and MStar supports the requirements in their SoC solutions. Other leading companies have expressed interest in the scheme and Eurofins Digital Testing expects to announce additional support at a later date.