BARB publishes report charting growth of SVOD in the UK
Tuesday, January 9th, 2018The SVOD Report: Charting the growth in SVOD services across the UK
BARB has published a new white paper, The SVOD Report: Charting the growth in SVOD services across the UK.
We’re often asked about SVOD services: how popular are they and can we measure viewing to them?
Our panel data show that unmatched viewing (viewing 28 days+ after broadcast and non-broadcast viewing), which includes SVOD activity, is increasing. While we can’t yet measure actual viewing to SVOD services without the cooperation of the service providers, we can get a sense of the popularity of these services from our Establishment Survey, which asks questions about SVOD service take-up.
This new white paper examines the latest Establishment Survey data (Q3 2017) to provide an insight into SVOD subscriptions across the UK. It investigates questions such as:
- How many UK households subscribe to at least one SVOD service?
- Which SVOD service is growing the fastest?
- How does SVOD penetration vary by region, or across different television platforms?
- Which age group has the highest level of access to SVOD services?
Latest News
- Netflix posts first quarter 2024 results and outlook
- Graham Media Group selects Bitmovin Playback
- Dialog, Axiata Group, Bharti Airtel agree on merger in Sri Lanka
- Yahoo brings identity solutions to CTV
- Plex has largest FAST line-up with 1,112 channels
- TV3 migrates from on-prem servers to AWS Cloud with Redge