BIA's Advertising Intelligence Platform integrates local TV data from comScore

Wednesday, May 30th, 2018 
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BIA Integrates Local Television Audience Data from comScore into Its Advertising Intelligence Platform BIA ADVantage

  • comScore’s station-level local television data enhances the integrated, full view into local television markets delivered by BIA ADVantage

CHANTILLY, Va. — BIA Advisory Services today announced it has integrated comScore’s local television audience measurement and ratings information into BIA ADVantage, a proprietary platform that delivers local market advertising intelligence. Leveraging comScore’s local television information delivers valuable audience details for every station in all 210 local television markets.

“As the demand for instructive analytics and competitive insights increases in the local television marketplace, we are focused on integrating the information that helps broadcasters make grounded assessments,” said Tom Buono, CEO and Founder, BIA Advisory Services. “With comScore, we’ve selected a unique set of data that addresses the demand for actionable intelligence. Combining their television daypart data with our forecasts and advertiser research in the BIA ADVantage platform provides a deeper view into local television markets and gives broadcasters a better opportunity to assess their market strength and competition in a way not previously possible.”

BIA ADVantage subscribers can view details on local market station ratings, audience share and average audience. Results, which are provided for the total day and for seven different dayparts, provide a snapshot of how well each station in a market is doing in attracting overall audiences.

“comScore is pleased to be working with BIA as we share the same goal of helping our clients drive their businesses forward successfully,” said Steven Walsh, EVP, Local Television, comScore. “Our partnership continues to deliver valuable local market analyses that helps broadcasters better understand their competitive position and opportunities.”

Links: BIA Advisory Services; comScore