Freeview only major UK broadcast platform growing its viewer base

Thursday, June 28th, 2018 
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Freeview Growth Bucks Market Trend

Freeview is the only major UK broadcast platform which is growing its viewer base, according to official data included in Digital UK’s annual update published today.

Jonathan Thompson, Digital UK CEO, uses his introduction to the report to highlight another ‘tumultuous year’ for the UK media but also one in which the values of public service broadcasting, including independence, accountability and universal access have taken on greater importance.

The report highlights progress in Digital UK’s role leading development of Freeview which remains the UK’s most widely watched television service. Report headlines include:

  • Freeview growth – unlike satellite and cable which are either shrinking or flat – the number of homes watching a Freeview-based service* on their main set has grown by more than seven per cent since 2016, from 10.7 to 11.5m homes (source BARB, see below).
  • Freeview Play – the hybrid standard for connected televisions and set-top box from leading manufacturers is growing fast and on track to pass four million sales in 2018 with a new five-year £125m funding deal to enable further development including a Freeview mobile app
  • Ultra HD – streamed live events including The World Cup and Wimbledon in crystal clear Ultra HD for Freeview Play viewers as part of a BBC iPlayer trial
  • Spectrum changes – Digital UK’s work to co-ordinate clearance of Freeview signals from the 700MHz spectrum band is on track with information and help provided to 12 million homes

Jonathan Thompson says: “We have good reasons to be optimistic about the future. Unlike most other established platforms which are struggling to maintain their share of the market and in some cases shrinking, the number of homes watching Freeview is growing.”

“Now more than ever, we need to articulate a clear vision of Freeview’s role in the future of UK television…and in doing so we can achieve our goal of delivering the world’s best free TV service – easily accessible and available to all, with high-quality British programming front and centre.”

Changing main set viewing (source: BARB)

Platform                                                 Q1 2016               Q1 2018
(main sets)                                 (million households)  (million households)  % change
------------------------------------------  --------------------  --------------------  --------
Digital Terrestrial (e.g. Freeview, BT TV)                  10.7                  11.5      +7.5
Sky subscription                                             9.1                   8.7      -4.3
Virgin TV                                                    4.1                   4.1         0

* Freeview-based digital terrestrial services include BT TV, YouView, TalkTalk and EE TV

More: Digital UK Update 2018

Links: Digital UK; Freeview