Simpli.fi brings addressability to programmatic advertising with geo-fencing solution

Simpli.fi Brings Addressability to Programmatic Advertising with Industry-First Addressable Geo-Fencing Solution

FT. WORTH, Texas — Simpli.fi, the programmatic advertising platform built for the scale of localization and personalization, today announced Addressable Geo-Fencing, an addressable programmatic advertising solution that uses plat line and GPS data for precise location targeting at scale. For Simpli.fi, Addressable Geo-Fencing is the next logical step in the localization and personalization of programmatic advertising, and is built on Simpli.fi’s highly scalable technology stack.

Addressable Geo-Fencing is a highly efficient way to deliver programmatic advertising using household and business address data in CRM systems and offline data bases. The solution is an excellent complement to other address-based marketing initiatives such as addressable TV and direct mail as it provides extended reach, increased frequency, and improved attribution.

Simpli.fi’s solution meets a significant market need at a time when advertisers increasingly want to localize and personalize their campaigns, and when solutions like IP-based targeting are being hobbled by truncation of IP addresses in the programmatic bid stream.

“This is the ideal solution for any advertiser who has customer or prospect address lists that they would like to target digitally, and also those who measure increases in store visits by households that are exposed to their ads,” said Simpli.fi CEO Frost Prioleau. “Through plat line and GPS data, we can be certain that campaigns deploying Addressable Geo-Fencing are only served to the specified addresses. This is now one of the most accurate and most scalable addressable targeting solutions available.”