65% of U.S. broadband households bought at least one CE device in 2017

Parks Associates: Nearly Two-thirds of U.S. Broadband Households Bought a CE Product in 2017

DALLAS — New research from Parks Associate finds 65% of U.S. broadband households bought at least one CE device in 2017. ‘360 View: CE Adoption and Trends’ reports that U.S. broadband households now own an average of 8.6 connected computing, mobile, and entertainment devices.

“Purchase intentions for smart speakers with a personal assistant have increased year-over-year, reflecting consumer interest in voice-first technologies. This product category is positioned as a gateway to drive adoption of more smart home devices in the home,” said Jennifer Kent, Director, Research Quality & Product Development, Parks Associates.

Parks Associates also today announced the topics and call for papers for the 13th-annual CONNECTIONS™ Summit: Consumer IoT and Smart Home, taking place January 8, 2019, on the first day of CES® 2019 in Las Vegas.

CONNECTIONS™ Summit features sessions focusing on trends, emerging business models and technologies, and growth opportunities for companies developing products and services for the connected home. The one-day executive summit focuses on the best business strategies and key consumer value propositions for the Internet of Things (IoT), the smart home, and connected and mobile CE and services.

Parks Associates is currently accepting speaker submissions for CONNECTIONS™ Summit 2019.