BBC R&D shows content substitution at IBC with Vewd and MediatekSaturday, September 15th, 2018
British Broadcaster Demonstrates Advances with HbbTV 2 at IBC
- Previews capabilities in partnership with Vewd and MediaTek
AMSTERDAM — Together with Vewd, the world’s largest smart TV OTT software provider, and MediaTek, one of the world’s largest semiconductor companies, BBC R&D is showcasing the latest Hybrid Broadcast Broadband TV (HbbTV) advancements in content substitution at IBC 2018.
To understand content substitution, imagine you are watching a live TV broadcast. At a particular point in the broadcast, for example, the end of a TV show, you are served personalized content – audio or video – which then switches back to the broadcast feed seamlessly. Whether an ad, local news program, or other interest-based programming, content substitution ensures you receive content tailored to you over IP.
Vewd worked to optimize Vewd Core, the world’s most-chosen HTML5 SDK for smart TVs, as well as the Vewd Core HbbTV module, to support some of the BBC’s most advanced use cases, including personalization and content substitution.
“HbbTV has evolved into a standard that improves how hundreds of millions of people throughout Europe, Asia, Africa, and the Middle East experience TV,” said Frode Hernes, SVP of Product Management, Vewd and board member, HbbTV Association. “Now we’re looking to the future with BBC and presenting what the newest update to the standard can do in a real-world deployment. This is the future of broadcasting, delivered today.”
Vewd and MediaTek have worked closely to optimize their respective software to run on the MediaTek System-on-Chip (SoC). MediaTek’s TV SoCs are ideal for running the most demanding HbbTV use cases.
To watch the BBC HbbTV 2.0 demo, please visit the BBC booth at IBC Hall 8, Stand F08, or the Vewd booth in Hall 14, Stand F02. IBC will take place in Amsterdam from September 14 to September 18th.