SingTel launches mio TV on Mobile

Tuesday, May 20th, 2008 
SingTel logo

Revolutionary new service allows customers to watch their favourite mio TV content on their mobile phones

SINGAPORE — Singapore Telecommunications Limited (SingTel) (Singapore: SGX; Australia: ASX) today announced the launch of its mio TV on Mobile service. SingTel is the first operator in Singapore and one of the first in Asia Pacific to launch a mobile TV client with true TV viewing experience on mobile phones.

This innovation adds another dimension for users to access mio TV, which was launched in July 2007, and its quality content even when they are on the move.

“mio TV has revolutionised the way people watch TV, and the mio TV on Mobile service provides our customers with yet another convenient medium to expand their viewing options,” said Mr Wong Soon Nam, SingTel’s Vice President of Consumer Marketing.

“With Singapore’s high mobile penetration rate and SingTel’s customer base of over 2.5 million mobile users, the largest in Singapore, it makes sense to offer compelling content on our mobile platform so that Singaporeans have access to their favourite mio TV content wherever they may be.”

Users who sign up for the service have a choice selection from mio TV’s wide range of content offerings – from popular local channels like Channel 8 Prime Time and Channel NewsAsia to premium channels like Mei Ah Movies Channel (Asia), TRACE, ETTV Asia News, Mom-On-Demand and KBS World.

Compared to WAP TV services offered currently by SingTel and other service providers, mio TV on Mobile supports many user-friendly and innovative features like electronic programme guide (EPG), live TV channels and easy channel switching. One of its unique features is the easy-to-navigate interactive programming guide which displays information up to seven days in advance.

The service features a TV remote control-like user interface that includes a number keypad and arrow keys which users can use to select and toggle between channels, as well as navigate up and down the menu. The EPG supports an interactive playlist with easy access to programme listings and information.

mio TV customers who subscribe to this service can look forward to the Remote Personal Video Recorder (PVR) that allows them to use their mobile phones to schedule recordings on their mio TV PVR service at home – even when they are overseas. This service will be available by September this year.

Using the service is simple and convenient as there is no need to walk in to the shops or call the hotlines. To subscribe, 3G postpaid mobile customers simply need to dial *mioTVm (*646886) to download and install the mobile TV client (application) for free.

They can then subscribe to the channels via the application and start viewing the content immediately. In future the client will be preloaded onto compatible handsets.

The application currently works on the following Nokia models – N76, N81, N82, N95, N95 8GB, 5700, 6110 Navigator, 6120 Classic, E51 and the N78 which will be available soon, using Nokia Siemens Networks’ Mobile TV streaming solution. SingTel is currently in discussions with other mobile handset manufacturers to support the mio TV on Mobile service.

mio TV on Mobile customers pay a flat monthly subscription of $6 per month for unlimited viewing of the live channels. Pay Per View for channels and On Demand video are charged at $0.50 per clip. There are no data charges for downloading the mio TV on Mobile application, browsing the programme guide or watching programmes. Prices are inclusive of GST.

As a promotional launch offer, SingTel is offering the service free for the first 90 days until 31 July 2008. There are also two Nokia N78s to be given out in a weekly lucky draw between now and 27 June 2008.

The official launch date of this service is 24 May 2008.