Innovid launches video ad creation tool for connected TVThursday, September 27th, 2018
Innovid Launches First-to-Market Self-Service Video Experience Composer for Brands, Publishers and Broadcasters to Create Scalable Dynamic Creative
- OTT Composer First in New Suite of Innovid Products Aimed to Accelerate Interactive Video in the Booming Connected TV Space
NEW YORK — Innovid, the world’s leading video platform, today announced the launch of OTT Composer, a new self-service advertising tool that enables brands, agencies and publishers to design interactive ads for Connected TV (CTV) and scale dynamic creative across video everywhere. The first-of-its-kind product enables users to quickly build an interactive video once, easily create multiple versions and personalized iterations, and have it work across all over-the-top (OTT) devices and channels, including Roku, Apple TV, Samsung, Amazon Fire, PlayStation, Hulu and Fox’s true[X], among others.
“With the undisputed hyper-growth of CTV that’s happening right now, we are beyond thrilled to launch OTT Composer to streamline the execution of interactive video campaigns for the connected, on-demand TV landscape,” said Tal Chalozin, CTO and co-founder of Innovid. “OTT Composer offers a blueprint for success in creating dynamic TV spots that resonate by helping our customers solve two big pain points—scalability and measurement. Our new product suite will help make interactive CTV a reality for the masses, while delivering better measurement, as proven by the Media Rating Council’s (MRC) accreditation of our OTT served video ad impression tracking.”
OTT Composer is the first product that removes friction in developing interactive video, enabling customers to scale dynamic creative – a critical barrier in today’s fragmented CTV marketplace. It provides users with easy-to-use tools for building effective interactive ad campaigns for the growing CTV marketplace, supporting all CTV and OTT devices and integrating across all major broadcast systems. In addition, OTT Composer saves significant time and resources, while allowing for full ownership of creative assets with assurances they are ready for the big screen.
The introduction of OTT Composer comes fresh off the heels of the MRC’s accreditation of Innovid’s OTT served video ad impression tracking earlier this week. Innovid is now the first in the industry to receive MRC accreditation for adherence to industry stands for video advertising measurement in the CTV environment, helping to deliver new, improved measurement options for video campaigns.
“Hulu is constantly striving to bring new and enticing offerings to our clients that also provide a compelling advertising experience for the viewer, and we are excited to be able to do so with Innovid,” said Peter Naylor, SVP, Head of Advertising Sales at Hulu. “Reducing friction and accelerating the adoption of new formats that are interactive on TV is not just an opportunity, but it’s an imperative for marketers who want to grab viewers’ attention.”
“Innovid has developed an incredibly valuable tool that delivers higher performance with dynamic video that resonates,” said Vikrant Mathur, Founder at Future Today, one of Roku’s largest app developers. “It’s hard to believe that we can build a project once and seamlessly run it everywhere. We are excited to see the results this technology advancement will yield for our brand.”
OTT Composer is available to brands, agencies and publishers now.