Salt Mobile introduces 4K/UHD on Apple TV with ZATTOOFriday, September 14th, 2018
Swiss Salt Mobile SA introduces 4K/UHD on Apple TV and consistently relies on partner ZATTOO
- ZATTOO presents 4K/UHD LIVE at IBC in Amsterdam
ZURICH — The Swiss telecommunications provider Salt is expanding its revolutionary IPTV solution with 4K/UHD content using ZATTOO’s technical platform. ZATTOO will be the first platform operator to offer its B2B customers 4K/Ultra HD TV (live and non-live) as part of the service scope.
In the spring of 2018, Salt introduced a disruptive TV solution in Switzerland with Apple and ZATTOO. The main component of the TV product is the Apple TV 4K Box, which will be used with operator login for the first time outside the US and will be expanded to include 4K/UHD content next month.
ZATTOO operates the entire TV product for Salt as an end-to-end solution and also takes care of operating the entire TV platform, managing the Apple TV Box as well as continuing to develop the platform and all front-end applications.
Pascal Grieder, Salt’s Chief Executive Officer, is convinced: “We value ZATTOO as an innovation partner, and together with them we are continuously expanding our TV service with new features. We are continuing to rely on ZATTOO as a partner who can guarantee the necessary stability of its platform and implement our complex product requirements flexibly and reliably.”
“We are very pleased to announce that we are introducing 4K/UHD, starting with Salt as the first B2B customer and that we will continue our new chapter of television together. We will continue to develop and implement further product innovations as Salt’s partner”, says Gernot Jaeger, Chief Officer of B2B TV Solutions at ZATTOO.
ZATTOO is showcasing 4K/UHD at the IBC starting today at its own stand in Hall 14/G.04 LIVE. With the launch of 4K for Salt, this expansion of the ZATTOO platform is also available to other B2B customers in order to continuously develop their TV service.
For 4K/UHD, ZATTOO is also using the HEVC/H.265 video codec. High Efficiency Video Coding (HEVC) is a standard for encoding video content and images. Areas of application include the transmission of ultra-high-definition television programs, consumer electronics (4K resolution Blu-ray Disc players, camcorders) or streaming services.
With several million monthly users, ZATTOO has become the leading provider of TV as a Service in Europe over the last 12 years. ZATTOO entered the US market in 2017, operating a TV Everywhere service for Hotwire Communications in Florida. In January 2018, ZATTOO opened a representative office in Singapore to expand into the Asia-Pacific region. ZATTOO customers benefit from a partner who knows the needs of TV consumers first-hand and guarantees maximum operational stability with its platform.