FPT Television selects Telaria for connected TV video ad managementMonday, December 3rd, 2018
FPT Television Selects Telaria to Manage and Monetize Connected TV Inventory Programmatically
- Leading Vietnamese IPTV and OTT provider will use Telaria’s Video Management Platform
HANOI, Vietnam — FPT Television, the leading pioneer of IPTV services in Vietnam, today announced it has selected Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, as its preferred Video Management Platform (VMP) for monetizing and managing connected TV (CTV) supply.
FPT Television provides IPTV services that reach over 4 million viewers across more than one million households in Vietnam. With over 200 linear TV channels and thousands of hours of on-demand video content including movies, kids programming, sports, music and entertainment features each month, FPT Television continuously brings innovative technology to the Vietnamese market where pay TV is set to grow 16% over the next four years, according to eMarketer.
Utilizing Telaria’s VMP, FPT will gain greater control and insights into its video inventory and demand data across all formats and screens. Within the VMP platform, FPT will be able to make informed decisions about its business with access to live reporting and real time diagnostics.
“As the pioneer in Vietnam for running CTV programmatically, we must ensure that we have the right technology partner to help us manage and monetize our video inventory most effectively. Telaria is that partner,” said Mr. Nguyen Hoang Linh, EVP at FPT Telecom. “Telaria’s VMP provides TV-specific solutions that are easy to use, something we haven’t seen in other programmatic offerings. Additionally, Telaria’s focus on delivering a fraud-free and quality environment, were important elements in us choosing their platform. We look forward to continued breakthroughs to deliver the best viewing experience for our customers.”
“We’re excited to work with FPT Television to bring the efficiencies of programmatic to the quickly growing connected TV market,” said Kevin Smyth, General Manager, SEA at Telaria. “Our technology is engineered to give content providers the control and insights necessary to optimize ads within an advanced TV environment. We’re confident FPT Television will gain a more streamlined video management approach with our VMP and look forward to accomplishing business goals together.”