Sweden's household media spend on the rise

Household media spend on the rise

Swedish households continuously spend more money on media services. During 2018 an average Swedish household spent 450 SEK per month on media subscriptions. The appetite for video services remain high, video spend has increased by almost 20 percent compared to 2017.

Household media subscription spend (Sweden, SEK/month)

In a recently published analysis Mediavision, concludes that households spend on media subscriptions increased substantially during 2018. Video make up two thirds of the monthly spend and digital pay TV continues to attain the majority of spend. However, subscription-based video services (SVOD) such as Netflix, Viaplay, HBO Nordic among others grow the fastest. During 2018 households upped SVOD spend by 44 percent compared to 2017, which equals an increase of 30 SEK per household.

“Swedes spend more money on media subscriptions – especially in the digital segments. This clearly indicates that the market is in a phase of rapid change. The subscription-based video streaming services make up the majority of the increase. But audio and music streaming services also reach high levels. We expect 2019 to be an exciting year, especially as several new digital services will be launched,” says Natalia Borelius, Mediavision.