Discovery and YouTube announce live and on-demand partnershipWednesday, April 10th, 2019
Discovery and YouTube Announce Multi-Year Live and On-Demand Programming Partnership
- The Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, OWN, Travel Channel, and MotorTrend to Launch on YouTube TV
NEW YORK and SAN BRUNO, CA — Discovery and YouTube today announced an expansive, multi-year distribution agreement that will extend Discovery’s portfolio of real-life passion brands to YouTube TV’s live TV and on-demand subscription service.
The following Discovery brands will launch on YouTube TV on April 10: the Discovery Channel, HGTV, Food Network, TLC, Investigation Discovery, Animal Planet, Travel Channel, and MotorTrend. In addition, OWN: Oprah Winfrey Network, will launch by year end 2019.
Today’s agreement increases YouTube TV’s lifestyle and factual content offering by giving subscribers access to nine top Discovery network brands, featuring fan-favorite programs such as Gold Rush, 90 Day Fiancé, Property Brothers, Chopped, Homicide Hunter, Crikey! It’s the Irwins, The Haves and Have Nots, among many others. In addition to the live channels, YouTube TV subscribers can access Discovery content through YouTube TV’s VOD service, DVR with no storage space limits or authenticate to Discovery’s GO platform, with access to the nine networks’ watch apps and entire library of nearly 50,000 on-demand titles.
“We are proud to partner with YouTube to deliver our beloved networks, talent and programming to YouTube TV subscribers,” said Eric Phillips, President of Affiliate Distribution at Discovery. “This agreement highlights how much viewers love our brands and the high value that passion has in the marketplace, and underscores YouTube TV’s commitment to offering high-quality programming to subscribers.”
“We’re thrilled to add the Discovery channels to YouTube TV, which has been a key ask from our subscribers,” said Lori Conkling, Global Head of Partnerships for YouTube TV. “We launched YouTube TV to showcase the best of live TV through a simple and modern experience. Today’s announcement delivers on that promise as we continue to build a new way to experience your favorite TV shows.”
Discovery is the third largest media company in the United States in terms of share and delivery of audience and the leading media company for women, responsible for more than 20% of all W25-54 cable viewing in the U.S.