31% of U.S. adults watch video via a connected TV device daily

Friday, May 31st, 2019 
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31% of Adults Watch Video via a Connected TV Device Daily

  • About Three-Quarters of U.S. TV Households Have at Least one Connected TV Device

DURHAM, NH — New consumer research from Leichtman Research Group, Inc. (LRG) finds that 74% of U.S. TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This is a similar level to last year, and an increase from 69% with at least one connected TV device in 2017, 50% in 2014, and 24% in 2010.

Overall, 31% of adults in U.S. TV households watch video on a TV via a connected device daily – compared to 25% in 2017, 11% in 2014, and 1% in 2010. Younger individuals are most likely to use connected TV devices. Among adults ages 18-34, 53% watch video on a TV via a connected device daily, compared to 31% of ages 35-54, and 12% of ages 55+.

These findings are based on a survey of 1,150 TV households throughout the U.S., and are part of a new LRG study, Connected and 4K TVs 2019. This is LRG’s sixteenth annual study on TV in the U.S.

Other findings include:

  • 25% of adults with a pay-TV service watch video via a connected TV device daily – compared to 49% of pay-TV non-subscribers
  • 49% of TV households have at least one stand-alone streaming device – up from 40% in 2017, and 17% in 2014
  • 18% of adults watch video on a TV via a stand-alone device daily – compared to 12% in 2017, and 4% in 2014
  • 14% of adults watch Internet-delivered video via a connected Smart TV daily – compared to 10% in 2017, and 4% in 2014
  • 32% of all TVs in U.S. households are connected Smart TVs – an increase from 24% in 2017, and 7% in 2014
  • 22% with annual household incomes >$50,000 have a 4K HDTV – compared to 9% with annual household incomes < $50,000
  • 34% of those that got a new TV in the past year have a 4K HDTV

“About three-quarters of all TV households in the U.S. now have at least one connected TV device, with a mean of 3.9 devices per connected TV household,” said Bruce Leichtman, president and principal analyst for Leichtman Research Group, Inc. “Over half of all adults watch video via a connected TV device at least weekly, an increase from one-quarter of adults five years ago, and nearly one-third of adults now use these devices daily.”

Links: Leichtman Research