EE hosts 5G-powered multi-location augmented reality gigThursday, November 28th, 2019
EE And Bastille Surprised Commuters With World’s First 5G-Powered Multi-Location Augmented Reality Gig
- EE treats commuters to the world’s first augmented reality gig streamed simultaneously over 5G to three cities, starring multi-platinum selling British band, Bastille
- Using EE’s 5G network and cutting-edge technology from Nreal and Samsung, the gig was streamed in real-time to commuters in Liverpool and Edinburgh as a 5G 360-degree augmented reality experience live from Birmingham’s New Street station
- Fans can watch this one of a kind performance in EE’s next brand campaign, which launches January 2020
LONDON — EE, the UK’s number one network, made history today treating commuters to the world’s first augmented reality, multi-location gig over 5G, starring multi-platinum selling British band, Bastille.
Crowds of passengers at Birmingham’s New Street Station were stopped in their tracks today as the four-piece group, led by frontman Dan Smith, performed their iconic track Pompeii during a busy rush hour – in a refreshing departure from the typical daily commute.
Meanwhile, fans passing through bustling city centres in both Liverpool and Edinburgh live streamed the one-of-a-kind performance in real-time using Nreal’s mixed reality glasses and the latest Samsung devices, including the Samsung Galaxy Fold 5G, powered by EE’s pioneering 5G network, which is available in the most places in the UK.
The audio-visual extravaganza was presented as a 360-degree experience, giving fans a front row seat at Bastille’s unique performance, complete with stunning augmented reality graphics, which featured city walls tumbling down, yetis and digital trains, making it a commute to remember.
This spectacular showcase of 5G powered technology was captured for EE’s upcoming brand campaign, scheduled to appear on screens in the New Year. The campaign will inspire customers with the new and exciting ways in which EE’s 5G network can elevate everyday experiences – in this instance, making the impossible possible, even in the busiest places.
Pete Jeavons, Marketing Communications Director at BT and EE said: “With 5G, our customers can enjoy immersive experiences no matter where they are, even during their commute and in the busiest places. We’re saying goodbye to the days of refreshing our screens while waiting to get out of the station into a less congested area. This extraordinary AR performance from Bastille in three cities simultaneously, is a great demonstration of what’s now possible for our customers with 5G.”
EE switched on the UK’s first 5G network in May 2019, launching with 5G coverage in London, Edinburgh, Belfast, Cardiff, Birmingham and Manchester. Last week, EE added 5G to Castlereagh, Guildford, Hamilton, Harlow, Hoddesdon, Kimberley, Lisburn, Maidstone, Sydenham, Watford and Wolverhampton, and has switched on its first 5G sites in Liverpool, Glasgow and Huddersfield to bring the best mobile experience to more places.
The full campaign, developed by EE’s advertising agency, Saatchi & Saatchi London, launches in January 2020.