4C to power reach optimization on NBCUniversal's One Platform

Thursday, February 27th, 2020 
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4C Selected to Power Cross-Platform Reach Optimization for NBCUniversal’s One Platform

  • Data Science and Marketing Technology Designed by 4C Allows for Unduplicated Audience Reach Across Linear and Digital Media

CHICAGO — 4C, a global data science and marketing technology company, has partnered with NBCUniversal on innovation for NBCUniversal’s One Platform. The combination of 4C’s market-leading technology and the unparalleled scale of NBCU will allow advertisers to optimize their investments and reach their target audiences across all screens.

As consumer viewing habits change, 4C provides intelligence for brands to orchestrate audiences, creative, planning, activation, measurement, and optimization. NBCU is partnering with 4C to introduce a groundbreaking cross-platform optimizer for unduplicated audience reach across linear and digital media. Through One Platform, brands can leverage 4C’s technology to create intelligent, reach-optimized cross-channel plans across NBCU’s premium video portfolio of linear, long-form, and short-form video.

“NBCU has always been at the forefront of innovation, and our partnership represents a massive leap forward for the industry towards a future where consumers and brands can align on value,” said Lance Neuhauser, CEO of 4C Insights. “At 4C, we’re obsessed with helping marketers achieve business outcomes in the ecosystems where consumers are spending most of their time, and brands are spending most of their budgets. We’re proud to put our data science and marketing technology in play through NBCU’s One Platform.”

Links: 4C Insights; NBCUniversal