Comscore announces measurement agreement with Comcast

Thursday, February 27th, 2020 
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Comscore Reports Fourth Quarter and Full Year 2019 Results

RESTON, Va. — Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting, and evaluating media across platforms, today reported financial results for the quarter and full year ended December 31, 2019.

Recent Key Renewals, Partnerships and New Business Developments

  • Syndicated digital – Buzzfeed, iHeartMedia, Publishers Clearing House, Revolt Media and ViacomCBS
  • National TV – The Cowboy Channel and TargetSmart
  • Local TV – CBS Television, KRGV, Gray Television and Quincy Media
  • Movies – Paramount Pictures and Cinemex

“Our fourth-quarter results demonstrate that our turnaround plan is working. We are encouraged by our operating performance, particularly in syndicated digital which showed improvement in the quarter, and local TV,” said Bill Livek, CEO and Executive Vice Chairman of Comscore. “We will continue our focus on managing expenses while we shift our efforts towards revenue growth. Energy and enthusiasm from our customers accelerated in the last three months, and we are executing on our plan to deliver products that help our customers achieve better business outcomes.”

“Today, we are also announcing a measurement agreement with Comcast that will greatly improve our direct measurement of television households across the U.S. It is a major step in our ongoing journey toward more precise measurement, helping us develop better products to serve our customers and drive revenue growth in the coming years,” Livek concluded.

Links: Comscore