Latin America SVOD subscriptions to double

Monday, March 16th, 2020 
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Latin America will have 81 million SVOD subscriptions by 2025; almost double the 42 million recorded at end-2019. This growth comes despite the recession affecting most countries in the region.

Latin America - SVOD subscription forecasts by platform - Netflix, Amazon, Disney+, Apple TV+, HBO, Claro Video, Blim, Movistar Play, Others
Source: Digital TV Research

Five US-based platforms (Netflix, Amazon Prime Video, Disney+, Apple TV+ and HBO) will account for 88% of the region’s paying SVOD subscriptions by end-2025. This proportion was already as high as 85% in 2019 despite Disney+ and Apple TV+ not yet starting operations.

Simon Murray, Principal Analyst at Digital TV Research, said: “These US-based players will grow but the local platforms will stall. Claro Video is often available free to its top spending mobile subscribers. Telefonica/Movistar may sell its remaining non-Brazilian assets.”

Long-established Netflix will continue to grow, but its dominance will decline. Netflix will command 52% of SVOD subscriptions by 2025; down from 75% in 2019 despite adding 11 million subscribers over this period.

For more information on the Latin America OTT TV and Video Forecasts report, please contact:
Simon Murray, [email protected], Tel: +44 20 8248 5051.

Links: Digital TV Research