Synamedia, Thomson Broadcast, Triveni Digital offer ATSC 3.0 Channel-in-the-Cloud

Wednesday, May 6th, 2020 
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Synamedia Teams with Thomson Broadcast and Triveni Digital for an ATSC 3.0 Channel-in-the-Cloud

  • Synamedia announced today an ATSC 3.0-ready cloud solution for the U.S. and international markets in partnership with Thomson Broadcast and Triveni Digital

ATLANTA — Synamedia, the world’s largest independent video software provider, announced today an ATSC 3.0-ready cloud solution for the U.S. and international markets in partnership with Thomson Broadcast and Triveni Digital.

In a crucial step for carrying the next-generation broadcast standard forward, the companies have validated configurations for an ATSC 3.0 channel in the cloud, in a joint effort to meet the needs of station operators who are looking for a fast, cost-effective way to trial and deploy ATSC 3.0 with minimal disruption to their existing stations before investing in on-premise equipment. In addition to simplified trial deployment, the cloud-based configuration allows providers to leverage cloud operations for disaster recovery which can eventually be used in conjunction with their permanent solutions, and to seamlessly switch between on-premise and cloud equipment.

Synamedia’s encoding and packaging capabilities from its video network portfolio; Triveni Digital’s GuideBuilder® and Broadcast Gateway; and Thomson’s tower transmission products uniquely position the three companies to pave the way for widespread on-premise and cloud-based deployment of the latest broadcast standard. Furthermore, with the International Telecommunication Union (ITU)’s adoption earlier this year of the ATSC 3.0 standard as a recommendation for countries around the world, this channel-in-the-cloud solution now has potential for worldwide implementation. International customers will benefit from Synamedia and Thomson’s global presence and combined worldwide support services.

“We pride ourselves on being the only one-stop-shop for end-to-end video network needs, and are thrilled to be working with Thomson Broadcast and Triveni Digital to help speed up ATSC 3.0 adoption,” said Julien Signes, Senior Vice President and General Manager, Video Network at Synamedia. “The new broadcast standard promises to revolutionize the way people consume video content, which aligns with our ongoing commitment to transform how people are entertained and informed.”

“Operators are increasingly recognizing the operational efficiencies of the cloud, and we’re proud to be at the forefront of this industry shift alongside Synamedia and Triveni Digital,” said Aby Alexander, President, USA at Thomson Broadcast. “’Channel in the cloud’ enables broadcasters to synchronize and orchestrate over-the-air transmission and cloud applications with an ATSC 3.0 signal, enabling a compelling, interactive and immersive experience.”

“The ability to trial ATSC 3.0 channels in the cloud will be a gamechanger for station operators in terms of capex savings, beginning with deployments of ATSC 3.0 lighthouse configurations using the cloud,” said Mark Simpson, President and CEO for Triveni Digital. “We’ve been working with Synamedia and Thomson Broadcast on ATSC 3.0 solutions for some time now, and this extended three-way partnership brings together the best of the best in cloud technology and video processing expertise.”

Synamedia’s video network portfolio powers premium quality broadcast and broadband video for more than 1,000 operators worldwide and 100 million daily viewers. Its video distribution, processing and delivery services and solutions create compelling live multi-screen experiences, enable software-defined video processing and unify operations. The award-winning portfolio also touts a cloud-ready, converged broadcast and broadband end-to-end ATSC 3.0 offering and low latency solutions for live video. Its virtualized Digital Content Manager (DCM) features live transcoding to multiple bit rates and formats, scalable video functions and best-in-class video quality all aimed to deliver infinite entertainment.

Links: Synamedia; Thomson Broadcast; Triveni Digital