OTT TV and video revenues at $83 billion in 2019

Monday, August 10th, 2020
Digital TV Research logo

OTT TV & video revenues reach $83 billion in 2019

Global OTT TV and video revenues by source - SVOD, AVOD, Download-To-Own/Electronic-Sell-Through (DTO/EST), Rental - 2017, 2018, 2019

Global online TV episode and movie revenues reached $83 billion in 2019, climbing from $67 billion in 2018 and up by $50 billion on 2017, according to Digital TV Research.

From the $16 billion additional OTT revenues in 2019, SVOD contributed $12 billion. SVOD’s share of OTT revenues reached 58% in 2019, up from 41% in 2015. SVOD revenues were $48 billion in 2019.

From the 138 countries covered, the top five commanded 72% of the global revenues by 2019. OTT revenues exceeded $1 billion in 13 countries in 2019.

Simon Murray, Principal Analyst at Digital TV Research, said: “The US added $8 billion in revenues in 2019 – half of the global additions, with China up by $1 billion.”