Irdeto DRM enables expansion of Cyta OTT offering

Thursday, October 1st, 2020
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Irdeto signs seven-year deal with Cyta to expand OTT offering

  • Latest OTT deployment marks Irdeto’s expanding footprint in Southern Europe as leading cyber security provider

AMSTERDAM — Irdeto, the world leader in digital platform security, today announces it will provide Cyta, the leading brand in the Cyprus telecommunications sector, with an advanced digital rights management (DRM) solution. Irdeto Control will give the operator a significant competitive advantage to offer services on the latest consumer devices, without a threat of unauthorized redistribution of digital media and paid content.

Cyta provides integrated electronic communication solutions, offering its customers a broad range of innovative services and ICT solutions. Irdeto’s solution was chosen due to its scalability, easily handling thousands of license requests per second, and its capability to smoothly continue to expand OTT services across its region.

With multi-DRM support and content usage management, Irdeto Control makes it easy and fast to protect content delivered via PlayReady, Widevine and FairPlay. It allows service providers and operators to maximize the reach of its OTT service with the business models that suit their market needs and on even the latest devices. It also offers a head-end variation, Irdeto Control on the Go, which enables consumers to enjoy similar OTT experiences even when internet connectivity is limited or unavailable, such as in trains, planes, hotels and school campuses. By partnering with Irdeto, Cyta has ensured that is has a multi-DRM and policy management solution that simplifies OTT content protection and facilitates its growth.

“We are excited to support Cyta in the launch of the new OTT services and help them extend their reach in Cyprus and neighboring countries”, said Shane McCarthy, COO Video Entertainment, Irdeto. “By adding Irdeto’s multi-DRM capabilities to their existing platform, Cyta can deliver their customers a compelling service knowing that their premium content is secure”.

Making the best of the island’s geographical location, Cyta has developed an extensive network linking Cyprus with neighboring countries and a complete Satellite Station with cutting edge infrastructure, which has recently turned Cyprus into a regional telecommunications hub and that will benefit immensely with the addition of Irdeto’s solutions.