NPAW and OKAST team up on analytics for VOD and live platforms

OKAST Selects NPAW To Reinforce Its Video Intelligence Solution

BARCELONA and PARIS — NPAW (Nice People At Work), a global leader in video business intelligence and predictive analytics, and OKAST, a fast-growing and cutting-edge solution for live and on-demand OTT services, today announced that OKAST has chosen NPAW as their video analytics technology provider, bringing NPAW’s video intelligence solution, YOUBORA, to their entire customer base.

As the premium VOD market continues to grow at pace worldwide, concerts, theaters, gyms, film distributors, trainers, corporates, institutions, and TV channels all fall into OKAST’s client portfolio. Consequently, OKAST is taking aggressive actions to guarantee extensive, rock-solid performance data and a best-in-class viewing experience for its global customers of all sizes.

Working with NPAW to implement advanced video data analytics, from video Quality of Service (QoS) to advertisement performance measurement, OKAST is bringing the first-class video management solution used by the biggest Tier-one streaming and broadcast platforms to all its portfolio.

Complementing FlameFy’s advanced data and AI technology with NPAW’s solution, YOUBORA users, OKAST is raising the bar in in-depth audience behavior intelligence and is set to provide strong leverage to its customers to maximize their growth and control their churn.

“This is a pivotal year for online video. Video business intelligence is more important than ever and clear, data-driven insights are crucial to defining winning strategies. We’re delighted to deliver certainty over performance and engagement to OKAST and their customers in these exciting times,” said Ferran G. Vilaró, CEO & Co-founder, NPAW.

“With this strategic partnership with NPAW, we reinforce our commitment to our customers to deliver the most transparent and solid data technology, and then offer a complete reliable business-centric end-to-end streaming service which can compete with what the biggest players can afford in the market, but at a fraction of the cost,” said Cédric Monnier, CEO of OKAST.