Sun Direct DTH Crosses 1 Million Subscriber Mark in 200 Days

Monday, July 7th, 2008 
Sun Direct logo

Sun Direct TV Pvt. Ltd one of the leading DTH service provider announces the achievement of 1 Million DTH subscribers in 200 days.

The one million subscriber base comes from only 4 southern states i.e. Tamil Nadu, Karnataka, Kerala, Andhra Pradesh and the union territory of Pondicherry.

On the eve of this 1 Million subscriber achievement , Sun Direct has launched 14 add-on packages ranging from as low as Rs. 10/- to Rs. 140/- “Packages to suit every pocket” in a “Pay for what you watch” concept for the very first time in Indian DTH scenario.

Among the other first’s are:

  • Sun Direct DTH launched 4 regional basic tiers consisting of over 100 plus channels specific to each southern state (Tamil basic, Telugu Basic, Kannada Basic and Kerala basic) at the rate of Rs. 75/- per month with the consumer premises equipment (set top box, Dish, LNB etc.. ) being given free for viewing.
  • Sun Direct DTH is also the first DTH platform in India which provides to their customers with the latest MPEG 4 technology.
  • Sun Direct DTH provides in addition to regular audio/video outputs, Digital Optical audio outputs for crystal clear audio quality and component video output to get the best picture quality for plasma, LCD and other High end TV’s.

Sun Direct DTH is the only existing DTH platform to provide High Definition TV (HDTV) in India and will shortly launch a few HD channels.