Worldwide TV IC Market Grew 21% Y/Y in Q2'08; Mediatek Remains the Market LeaderThursday, September 11th, 2008
AUSTIN, Texas — According to DisplaySearch, the worldwide market for TV ICs was 29.8 million units in Q2’08, 21% higher than Q2’07. Shipments were up 7.8% compared to Q1’08, as TV set makers built in line with seasonality and rapid flat panel TV sales growth in the US and Eastern Europe.
Mediatek was #1 with 19.8% share, as design demand grew from Taiwanese ODMs, in particular with the launch of price-fighting models for North America for Samsung and Sony. Trident was #2 with 11% share, down from over 15%. Zoran and MStar continue strong growth as design-wins at ODMs in Taiwan increase production.
Table 1: Q2’08 Top Five TV IC Suppliers by Unit Shipments* (in thousands)
* Two IC vendors can occupy the same system board for different functions e.g. MPEG decode and video processing, which can give an element of double counting.
** STMicroelectronics bought Genesis Microchip in January, and their shipments are now estimated.
“The battles in TV chips are by no means over,” said Paul Gray, Director of European TV Research. “Mediatek’s growth has slowed as Samsung’s in-house TV IC has appeared in midrange Samsung TVs, and Mediatek has been displaced from much of Samsung’s product range. Increasingly vertically integrated players like Samsung and Panasonic are going to force consolidation in the rest of the market.”
The shipment report will be followed by the full Quarterly TV Electronics Report including shipment, forecasts and analysis in October 2008.