Macrovision's Passport IPG Solution Takes Latin America Cable Audiences to the Cutting Edge of TVThursday, September 18th, 2008
Latin America Cable Operators Sign Multi-Year Deals with Macrovision
SANTA CLARA — Macrovision® Solutions Corporation (NASDAQ: MVSN) today announced that it has signed multi-year agreements for its Passport® Interactive Program Guides (IPG) products with multiple Latin America cable system operators. Claro Guatemala, Claro El Salvador, Claro Nicaragua and Claro Honduras – all companies of América Móvil, Cablevisión S.A. Argentina, Telecentro Argentina and Videomar Brazil have all chosen to provide Macrovision’s Passport IPG solutions to their cable viewers, enhancing their overall TV viewing experience.
With DVR and video on demand features starting to change consumer behavior, the ability to increase the consumers’ interaction with television is in high demand. Macrovision’s Passport products are designed to provide cable operators with more features to draw viewers to their cable services.
“Cablevisión S.A. Argentina is expanding its services to include advanced capabilities for organizing, viewing and choosing television programming,” said Laura Lozes, Business Intelligence Manager at Cablevisión S.A. Argentina. “We’ve lined up with Macrovision and its Passport IPG products because the company provides an easy-to-view guide as well as the technology behind making television more enjoyable.”
“The complete Passport product line offers cable operators a compelling differentiator for their cable system and helps increase their viewers’ satisfaction with their services,” said Tom Carson, executive vice president of worldwide sales and services at Macrovision. “Our recent wins in Latin America point to the ability of our products to deliver advanced viewing and entertainment applications that are truly of interest to viewers.”
The Passport product line is being used by cable system operators around the world, increasing their business opportunities and enhancing their viewers’ satisfaction with their cable services. The Passport line includes:
- Passport DCT®, Macrovision’s IPG solution for Motorola (NYSE: MOT) DCT series of set-tops;
- Passport Echo®, an application suite of high resolution graphics and intuitive interface designed specifically for HD/DVR set-tops;
- Application options such as PassTime™ Games and PassTime™ Puzzlers;
- QuickMenu™, a configurable menu allows viewers to launch cable TV services with a few remote clicks, and
- An Interactive Video Mosaic application that enables viewers to watch multiple scaled video streams on a single channel and launch services by high-lighting and selecting channels.
In addition, the Passport DCT and Passport Echo products support Latin America markets with Spanish subtitles, Latin American parental control ratings and the ability to pre-stage set-tops with a Spanish IPG language setting.
Claro Guatemala, Claro El Salvador, Claro Nicaragua and Claro Honduras, Cablevisión S.A. Argentina, Telecentro Argentina and Videomar Brazil have all launched Passport DCT, Passport Echo, Passport Games, Passport Puzzlers, QuickMenu as a part of their services. Videomar Brazil has also launched the Interactive Video Mosaic option.