98.9% of television viewers in Bahrain own a satellite TV dish

Sunday, October 19th, 2008 
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Arab Advisors’ new survey in Bahrain, revealed that FTA Sat TV is quite popular while sports content is a main driver for Pay TV subscriptions. The survey revealed that 95.5% of people over 15 years in Bahrain watch TV.

A new Arab Advisors Group survey of Bahrain’s urban households reveals a widespread adoption of Satellite TV receivers with 98.9% of respondents who watch television stating that their household owns a satellite dish. 26% of Sat TV viewers also watch Pay TV. Gender gaps were clear in types of content viewed: For example, 47.6% of male TV viewers watch sports as opposed to 20.8% of female TV viewers. Conversely, 38.7% of female TV viewers watch fashion programs as opposed to 7% of male TV viewers.

A new major survey, “Bahrain Media Survey 2008” was concluded and released by the Arab Advisors Group on October 12, 2008. This survey report can be purchased from the Arab Advisors Group for US$ 2,000. Subscribers to Arab Advisors Group Communications Strategic Research Services can order the report for US$ 1,500.