Three years of phenomenal growth for DStv Compact

Wednesday, November 12th, 2008
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MultiChoice’s DStv Compact Bouquet, priced at only R199 per month has played a large part in the phenomenal growth of DStv over the last 3 years. The total DStv base is now at over 1.5 Million subscribers, with Compact making up almost 25% of these. Launched in February 2005 with just 13 channels, DStv Compact was aimed at a market thirsty for Pay TV, but not able to afford the full Premium Bouquet of more than 80 channels.

DStv Compact started out slowly, but targeted marketing and an ever increasing amount of channels (now 35), has seen amazing acceptance and growth.

Says Multichoice Marketing and Sales Director, Graham Pfuhl, “DStv, once perceived as a luxury item, is more accessible and affordable through DStv Compact. Customers now have access to huge variety across the 35 channels. Channels such as MNet Action, Africa Magic, Hallmark, BBC World, Channel O and Animal Planet have found receptive audiences. Two stars have been the Supersport channels, 203 & 204 showing a huge variety of international and local soccer. We are really proud of DStv Compact”, says Pfuhl, “and judging by it’s acceptance in the market, we hope to double its subscriber base in the next few years”.