Premiere announces results for Q3 2008

MUNICH — In the third quarter 2008, Premiere AG (PRE.XE) posted total revenues of EUR 244.6 million (Q3 2007: EUR 247.5 million).

Premiere has adopted a revised subscriber classification method, which reflects the new strategic focus on monthly contract subscribers. The subscriber reporting now focuses on a lower number of direct subscribers but with a higher monthly ARPU compared to the previous approach. According to this new classification Premiere had a total of 2.411m direct subscribers at the end of Q3 2008 (Q3 2007: 2.535m) and a monthly program ARPU of EUR 23.92 during Q3 2008. In addition, at the end of Q3 2008, Premiere had 704k wholesale subscribers. The historical view of subscribers using the new classification system is as follows:

in '000                           Q3 07  Q4 07  Q1 08  Q2 08  Q3 08
                                  -----  -----  -----  -----  -----
Direct subscribers at beginning   2,495  2,535  2,534  2,450  2,376
Additions                           156    122     86     58    138
Churn                              -115   -123   -171   -132   -103
Net change                           40     -1    -85    -74     35
Direct subscribers at end         2,535  2,534  2,450  2,376  2,411
Churn rate (12 months rolling)    30.3%  25.9%  22.9%  22.2%  21.4%
Wholesale subscribers at end        792    790    797    792    704

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