Over 240 Million TV-Enabled Handsets and Over $2.9 Billion of Infrastructure Equipment To Be Sold By 2011

Monday, April 16th, 2007
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Multimedia Research Group (MRG) Releases In-Depth Analysis of Global Mobile TV Markets and the Standards that Drive Them

Las Vegas, NV — MRG, Inc. announces a sweeping new Mobile TV Market analysis and forecast that provides a ground-up analysis of over 70 trials and deployments, using both the better-known DVB-H and MediaFLO technologies and other technologies like DVB-S, 3G, DAB IP, T-DMB, S-DMB and WiMAX. The report spans over 55 countries and 5 major regions, and is designed for investors, operators, vendors and content owners who need to grasp the rate and scope of growth for both Mobile TV services and supporting infrastructure and handsets.

Additionally, the report discusses viable business models used, including (traditional) local advertising, subscription models, long-form and short-form linear and on-demand content, addressable advertising and others. “This is the guide-book that every vendor, integrator and Mobile TV operator wants to have close by during planning, trial and execution,” says Peter White, author and Sr. MRG Analyst. “Cellular companies, broadcasters and content owners have everything to win if they cooperate on a market-by-market basis as found in the study of successful deployments.”

“No other report forecasts the Mobile TV infrastructure market from the ground-up, as this one does,” states Gary Schultz, President, MRG. “Because of the local variables like which spectrum is used, the local terrestrial and building topography, and local penetration and replacement rate of handsets, this report clarifies big issues that will assist vendors in targeting new local and regional opportunities.”

These 70 trials and deployments, along with the results of consumer surveys, illustrate that Mobile TV is driven by people wanting to liven up small and boring spots in their everyday life with a drama, news program or sports programs that they care about. The report also shows how the drivers of these markets will be similar to home-based TV watching, plus special event programming like sports and large music concerts.

The (175-page) “Mobile TV: Global Standards Review & Forecast for Infrastructure and Handsets–2007-2011” is available in printed format for $3,995.00 US; or as a Departmental PDF license for $5,200.00 US. For more information or to order the report, contact Rob Smith at 408-453-5553 or rsmith@mrgco.com.

More: Mobile TV will reach 244 million by 2011, says report (The Register)