Kabel Deutschland Wins More And More Customers
Wednesday, November 26th, 2008UNTERFOEHRING — Kabel Deutschland (KDG) has further strengthened its leading market position in the second quarter (1 July to 30 September) of its 2008/2009 fiscal year. The Company clearly expanded its customer base in all business areas and recorded high growth rates, particularly with respect to premium products. At the end of September, KDG had 11.26 million RGUs for all of its cable based products.
Major success with premium products
As at September 30, 2008, the Company recorded around 11.26 million RGUs for all types of cable based products (previous year: 10.39 million). The subscriptions for Internet and telephony via cable increased by around 618,000 units to a total of 1.08 million (previous year: 459,600, up 234 percent). The subscription number consists of 547,700 Internet and 529,800 phone subscriptions. The subscription figures for digital pay TV offers increased by 91,900 to 823,300 units (up 12.6 percent). The premium products (digital TV, pay TV, PVR, Internet and telephony) contribute strongly to the Company’s success and now make up 26.4 percent of all subscriptions (previous year: 17.8 percent). Moreover, subscribers who ordered more than one product from Kabel Deutschland increased. Kabel Deutschland customers now order 1.23 products on average, whereas last year it was still 1.15.
RGUs as of September 30, 2008
Kabel Digital pay TV RGUs increased by 12.6% to 823.3 thousand at September 30, 2008. The monthly ARPU for KDG’s pay TV products amounted to €8.07 during the quarter ended September 30, 2008 (€7.93 in the previous year’s corresponding quarter).
On September 30, 2008 the Company reported 73.3 thousand paying subscribers for its PVR product “Kabel Digital+” compared to 7.0 thousand on September 30, 2007.
On September 30, 2008 the number of KDG’s digital TV RGUs (including 73.3 thousand PVR RGUs) amounted to 1,888.9 thousand (1,392.6 thousand on September 30, 2007), representing a digital TV RGU penetration based on total RGUs of 16.8%.
KDG RGUs (k):
Sep 30, Dec 31, Mar 31, Jun 30, Sep 30, Dec 31, Mar 31, Jun 30, Sep 30, 2006 2006 2007 2007 2007 2007 2008 2008 2008 ------- ------- ------- ------- ------- ------- ------- ------- ------- Digital FTA with STB 133 269 514 590 654 747 837 939 992 Digital pay TV 601 660 692 718 731 763 779 819 823
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