MobiTV Surpasses Five Million Subscribers

Wednesday, December 3rd, 2008 
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MobiTV Sees Rapid Increase in Subscriptions and More Use as a ‘Second Screen’ in the Home

EMERYVILLE, Calif. — MobiTV, Inc., today announced its managed network for mobile television and radio has surpassed the five million subscriber mark. Available on more than 350 handsets across 20 carrier networks including AT&T, Sprint and Alltel in the U.S., MobiTV continues to shape the mobile TV market it introduced more than five years ago, including becoming the first to launch a vertically focused mobile media application, Mobi4Biz.

“With the addition of over a million new subscribers in less than five months, MobiTV is widening its lead in the mobile media delivery industry,” said Charlie Nooney, chairman and CEO, MobiTV. “We’ve seen our subscriber base accelerate rapidly by creating an exceptional experience for the consumer and continuing to develop innovative offerings.”

Along with an increase in subscription numbers, MobiTV experienced an unprecedented level of interest in this year’s presidential election. Large numbers of subscribers utilized their wireless devices to tune into the ABC News NOW, CNBC, CSPAN, FOX News and MSNBC broadcasts of the presidential debates and election day news on MobiTV.

“We witnessed an extraordinary increase in the number of subscribers that tuned into the presidential debates and election day news,” said Paul Scanlan, president and co-founder of MobiTV. “There was a 111 percent increase over average daily viewing during the third presidential debate and a 373 percent increase for election day. Those numbers not only indicate exciting times for U.S. politics, but for mobile television as well.”

MobiTV subscribers are able to tune into the industry’s largest line-up of live television, premium and primetime programming, video-on-demand and satellite and digital music services. Its extensive offerings include primetime shows from all major networks, in addition to content from CNBC, MSNBC, Animal Planet, USA Network, Bloomberg Television, Access Hollywood, The Weather Channel®, The History™ Channel and more.