Spain - December DTT monthly update released

According to Impulsa-TDT, the latest estimate of DTT penetration provided by the Estudio General de Medios shows that DTT penetration, in terms of growth, has accelerated even more and is placed at 45.2% of Spanish homes; 7.3 million households in absolute figures.

According to data from the GFK panel, a total of 675,000 sets of DTT equipment of varying types were purchased during October, which places the cumulative figure at 13.6 million tuners.

On analyzing in detail the structure of the sale of DTT equipment in October, it can be seen that TVs with built-in DTT are largely responsible for this growth, reaching some 358,000 units. Of this figure, 355,000 are flat-screen TVs. Once again, a record all-time high is seen in the development of this category.

In October, unit sales of DTT equipment were, together with June, the highest of 2008.

DTT receiver sales in October 2008:

Set-top box    200,890
IDTV           358,009
DVD combo       83,362

More: Informe mensual Diciembre 2008; Summary in English