Sunplus to Showcase the LCD TV Processor SPV9100 and ATSC Demodulator SPHE6650 for ATSC DTV at 2009 International CES

The Industry-First Video Processor Embedded with Multimedia Extension and Time-Shift Extension.

LAS VEGAS, Nevada — 2009 International CES — Sunplus Technology Co., Ltd. (“Sunplus” or “the company”) (TAIEX: 2401, LSE: SUPD), a world-leading multimedia IC design company, today announced at CES2009 the availability of the featured ATSC DTV solution, the video processor SPV9100 with ATSC demodulator SPHE6650, for mainstream full HD TV while the SPV 9100 is the industry-first video processor to support multimedia extension and time-shift extension.

The SPV9100 is a cost-effective TV processor targeting at the mainstream ATSC LCD TV market, which supports panel resolution up to full HD. The highly integrated SPV9100 embedded with HDMI 1.3 Rx, MPEG-2 HD decoder, TV decoder with 3D comb filter, SIF demodulator, audio decoder and audio post processing, 3D motion adaptive de-interlacing, 2:2/3:2 film mode detection, DDR memory controller, color management control, sRGB color management, bitmap-based and font-based OSD engine, embedded CPU and a dual channels LVDS transmitter.

The highly integrated SPV9100 along with Sunplus highly sensitive ATSC demodulator SPHE6650 provides the best solution of ATSC DTV for the complete system reference design and hardware/software support enable the TV manufacturers the faster time to market and less system engineering efforts with lower BOM cost and better performance. Besides, the multimedia features powered by SPV9100 such as up-coming PVR and time-shifting extension, multimedia extension make the consumers to view photos, playback audio and motion clips from either USB mass storage or Flash memory card.

Sunplus will showcase the SPV9100 and SPHE6650 with its reference design at Booth #73654, Sands Expo in Las Vegas from January 8 through 11, 2009.

The samples & reference design kits of SPV9100 and SPHE6650 are available now.