Panasonic Creates Ultimate HDTV and Blu-ray Entertainment Devices With Amazon Video On Demand

VIERA CAST Functionality Expanded To Provide Amazon.com’s Massive Selection of Movies & TV Shows On Demand To Consumers

LAS VEGAS — Panasonic announced today a collaborative relationship that adds Amazon Video On Demand to Panasonic’s line of 2009 VIERA CAST ® enabled HDTVs and Blu-ray devices. Bringing unique internet enabled services to VIERA HDTV and Blu-ray owners, VIERA CAST will enable customers to instantly shop and watch their favorite movies and TV shows, selecting from Amazon Video On Demand’s huge selection of more than 40,000 titles. Panasonic is a leader in built-in TV web entertainment via VIERA CAST and its award winning line of VIERA HDTVs and Blu-ray players, while Amazon.com is a leader in video-on-demand entertainment.

For 2009, Panasonic’s VIERA CAST feature has been extended to three VIERA Plasma HDTV series as well as Panasonic’s 2009 line of Blu-ray devices. In addition to Amazon Video On Demand, VIERA CAST will continue to provide access to YouTube™, Picasa Web Albums(TM), Bloomberg News and a weather channel. The consumer will have automatic access to additional sites as they are added to the service. The newly expanded VIERA CAST with Amazon Video On Demand is expected to launch in early 2009.

VIERA CAST was widely acknowledged last year for its distinctive internet application, allowing the consumer to view targeted sites on a large HDTV, rather than a small computer screen. VIERA CAST is also unique in the industry in that, unlike other IPTVs, it has a built-in Ethernet interface — no external box or PC is required. VIERA CAST is accessed via a single button on the television remote control and there is no fee to use the VIERA CAST functionality.

Accessed through the main VIERA CAST interface, Amazon Video On Demand has an easy to use customer experience that will enable customers to watch the latest new release movies the same day that they are released on DVD, and more. Customers will be able to watch titles right away with no downloading or waiting, and they can rent or purchase titles on a la carte basis with no subscription fees. Using the Your Video Library feature, customers can keep a virtual library of their purchases and re-watch them anywhere, including their VIERA TV, Panasonic Blu-ray player, or via the web on any PC or MAC.

Amazon Video On Demand delivers the best quality video possible through the use of the advanced h.264 codec and an automatic bandwidth detection feature that seamlessly plays back the best quality file at either 300, 600, 900, or 1200 kbps. Customers can choose from thousands of movies to rent from $1.99 to $3.99, purchase from $9.99 to $14.99, or thousands of television shows to purchase for $1.99 per episode.

“We see this as another step in providing the ultimate entertainment experience for the consumer,” said Merwan Mereby, Vice President of New Business Development, Panasonic. “It’s fitting that Panasonic and Amazon have joined creative forces to create this unique entertainment vehicle. Panasonic’s HDTVs and Blu-ray players have garnered numerous best of awards, while Amazon is a pioneer in transforming in-home movie entertainment. The consumer will be able to instantly purchase, rent and watch, choosing from a massive selection of movie and TV entertainment at their finger tips with just a click of a button. Last year VIERA CAST was incorporated into one series of Plasmas, the PZ850. The success and acceptance of VIERA CAST was a motivating factor in increasing the penetration of the unique internet technology to additional model lines and the inclusion of the feature in our 2009 Blu-ray devices”

“Amazon Video On Demand is excited to enable its huge selection of movies and TV shows on Panasonic’s internet connected HDTVs and Blu-ray players,” said Bill Carr, Amazon.com Vice President Digital Media. “These are mainstream devices that customers want in their living rooms, and the addition of movies and TV shows on demand gives consumers another reason to purchase and enjoy Panasonic’s industry leading products.”