Satellite TV in China: Potential US$4 Billion Receiving Device Market by 2012

DUBLIN, Ireland — Research and Markets has announced the addition of In-Stat’s “Satellite TV in China: Potential US$4 Billion Receiving Device Market by 2012” report to their offering.

On June 9, 2008, the Zhongxing-9 broadcasting satellite was launched from the Xichang Satellite Launch Center in southwestern China. The satellite was used for live television broadcasts prior to the Beijing Olympic Games.

The Zhongxing-9 satellite uses China’s home-grown broadcasting standard, ABS-S, and broadcasts 48 standard-definition and high-definition channels to those areas of central and western China that cable TV cannot reach.

As of now, there are over 100 million cable TV subscribers in China. Almost 30 million of these received cable via the State Administration of Radio, Film, and Television (SARFT) policy of whole system shift; however, there remain about 200 million households with a TV set but no cable connection; these currently receive TV signals via analog terrestrial transmission or illegal satellite STB and antennae; as such, the launch of Zhongxing-9 should generate a huge market for satellite receiving systems and their related chipsets.