Vestitel BG Partnership IPTV Model Uses Orca Interactive Middleware

Vestitel Installs Next Generation IPTV Solution From Orca Interactive Based On Openness, Flexibility and Scalability for Future Growth

RA’ANANA, Israel — Bulgarian triple-play operator, Vestitel BG, has selected Orca Interactive, an innovation leader in IPTV middleware and applications and a Viaccess subsidiary, to supply their RiGHTv IPTV middleware platform to underpin their new model based IPTV service. The IPTV middleware will be deployed to replace the existing solution that is powering Vestitel’s current IPTV service and will be the basis for their Partnership model – to which multiple Bulgarian operators have signed up – that will go live at the end of April 2009.

Vestitel BG, a subsidiary of the Bulgarian natural gas company, is a triple-play operator offering Internet, telephony and video services. The operator launched its own IPTV service two years ago and decided to leverage the investment in IPTV by launching a managed service to other Bulgarian service providers. The choice of Orca’s RiGHTv platform was based on offering the best price/performance value, combined with the flexibility to customise it to fit the needs of customers and third party operators. Another key attribute that attracted Vestitel to Orca Interactive was the innovative nature of their solution and products like COMPASS, the Personalized content recommendation platform, which offered the promise of innovative solutions to be implemented in the future.

Ahead of the official launch, Vestitel has already successfully signed up multiple operators with the aim of rolling out the service to a nationwide subscriber base within the next two years.

CEO, Mr. Alexander Vaglarov of Vestitel comments: “We chose the RiGHTv solution because we needed a very reliable solution that is mature, adaptable and open enough to fit into our unique requirements for our service concept. Since we will be selling the managed service to competitive operators, the need for each operator to be self-sufficient and able to reflect their brand and tailor the solution to fit different market segments was also of paramount importance.”

Haggai Barel, CEO of Orca Interactive, added: “We are convinced that the partnership IPTV model will be a very successful new development in the IPTV market place. We strongly applaud and support Vestitel’s initiative and look forward to a successful partnership in the years to come.”