DIRECTV iPhone App Tops 100,000 Downloads in Four Days

New App Vaults Into the Top Ten Free Apps After Just One Week

EL SEGUNDO, Calif. — DIRECTV (NASDAQ:DTV) today announced its DVR Scheduler App has been downloaded over 100,000 times since its launch on March 30, 2009 and has vaulted into the top ten free apps in the Apple App Store after just one week. The new app allows customers to tap the DIRECTV icon on their iPhone™ or iPod® touch to begin remotely scheduling and recording DIRECTV programming on their home DVR — wherever they are.

The new app combines the innovative Multi-Touch user interface of iPhone and iPod touch with an improved search function that enables users to quickly browse the entire programming guide by channel or date and time and schedule programs up to 14 days in advance. A keyword search option also lets the viewer search DIRECTV shows by actor, title, and description and the guide can be customized for easier viewing and program selection. Once a program is located, viewers have detailed information like air date, duration, and description at their fingertips. The most popular shows will display a colorful graphic that can be tapped to view more images of the cast. DIRECTV customers can then easily set a remote recording with additional options and settings, and simply touch to record.

The DIRECTV DVR Scheduler app is available for free from Apple’s App Store on iPhone and iPod touch.

DIRECTV has led the industry in the application of remote DVR scheduling technology — its customers have been using the complimentary service on their cell phones and computers since early last year, scheduling nearly 5-million recordings on their home DVRs to date. Future versions of the application will offer DIRECTV VOD search and remote record, content recommendations and ratings, and streaming of show and movie trailers.