Austria - DVB-H Brings 'Hit Radio Ö3', ORF 1 and ORF 2 to the A1 Mobile PhoneSunday, February 4th, 2007
Today in Kitzbühel, mobilkom austria, ORF ON, Ö3 and ORS present DVB-H, the next generation of mobile TV. Besides ORF 1 and ORF 2, “Hit Radio Ö3 – The Official Hahnenkamm Radio Station” is now available on the A1 mobile phone through the DVB-H transmission standard. In addition, mobilkom austria will be raffling off 15 multimedia mobile phones on the Ö3 stage.
As part of the DVB-H pilot project, mobilkom austria, ORF ON and ORS have joined together to present the new digital transmission standard DVB-H in Kitzbühel. In the course of this Austrian premier Ö3 brought “Hit Radio Ö3 – The Official Hahnenkamm Radio Station” to the A1 mobile phone via DVB-H for the first time. The highlight was the ORF Ski Challenge 07 tournament on the Ö3 stage in Kitzbühel. And, thanks to the new technology, “Kitzbühel Radio” can now also be heard in crystal-clear quality while on the go.
DVB-H: Mobile TV Charts a Course
DVB-H (Digital Video Broadcasting on Handheld) is a transmission standard for the reception of optimized digital radio and TV programs on the mobile phone or other mobile devices. Roughly 350 kbit/s and the H.264 standard ensure incredibly sharp images and crystal-clear sound. DVB-H offers customers additional interactive services such as the Electronic Service Guide (ESG), a browser that allows interactive mobile applications such as SMS voting during television transmission to the mobile phone. Also featured are new program formats and product concepts.
mobilkom austria – together with its partners Siemens, ORF, ORS, H3G and the Salzburg University of Applied Sciences – has been working on the DVB-H pilot project since May 2006. Test operation began in September 2006 and should be concluded by mid-2007.
Win One of 15 Multimedia Mobile Phones
At the presentation today in Kitzbühel mobilkom austria and ORF ON raffled off 15 cutting-edge Nokia 6233 UMTS mobile phones as part of the ORF-Ski Challenge 07 tournament on the Ö3 stage. The Nokia 6233 offers everything one needs for work and leisure. The UMTS mobile with integrated two megapixel camera is uniquely adapted for mobile TV and the mobile version of the ORF-Ski Challenge 07 as well as other multimedia services.