Spb Software launches IP TV player for Windows phones

LAS VEGAS — Today at CTIA Wireless, Spb Software – a leading maker of mobile applications, announces the release of Spb TV – a practical mobile TV player with patent-pending on-screen controls and fast channel switching technology, use of intelligent stream correction, picture-in-picture mode, and an integrated TV guide with export of show reminders into Outlook. Spb TV is a subscription-free and international live mobile TV solution that is geared up to utilize the new generation of faster wireless networks.

The now standalone mobile TV solution for Windows Phones, Spb TV was first introduced to the market in September 2008 as the flagship feature of Spb Online. Since then, it has hosted millions of mobile TV sessions. Spb TV is unique in its approach to the mobile TV experience, offering the unexpectedly natural simplicity of watching live TV on a phone. Spb TV goes a long way to support the genuine TV watching behavior on a handset: quick TV guide check-up and channel hopping, on-screen controls for volume and backlight, neat integration of TV functionality with other mobile features (such as messages, calls, and battery life monitoring).

“Mobile TV is an additional fun factor for phone users, who expect hassle-free access to a nice selection of international TV channels from their handsets,” – comments Sebastian-Justus Schmidt, Spb Software CEO. “This is why Spb TV is subscription-free, optimized for 3G and WiMax networks, but works great with WiFi connections too. We also look to cooperation with mobile operators, to provide more customized and branded mobile TV experiences to their subscribers,” Sebastian concludes.