Imagination Technologies to Include Sorenson Spark Decoder in its Video Cores

Monday, June 15th, 2009 
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To Enable Playback of the Widest Selection of Internet Video

LONDON, UK — Imagination Technologies (LSE:IMG), a leading multimedia chip technologies company, and Sorenson Media today announced that Imagination will include Sorenson Media’s Sorenson Spark video decoder in future versions of its line of advanced POWERVR™ VXD video decoder IP cores sold to semiconductor and consumer electronics companies. The cores are used in mobile phones, handheld multimedia devices, home consumer entertainment products, mobile and low-power computing devices, and in-car electronics.

Imagination Technologies is the newest licensee of the Sorenson Spark Software Developers Kit, which provides the necessary information and tools for Imagination to implement the Sorenson Spark decoder into its POWERVR VXD cores. Imagination plans to release Sorenson Spark-enabled POWERVR VXD cores in the coming year. Sorenson Spark is the industry’s most widely deployed video codec, used on hundreds of millions of Internet videos, including those on YouTube, the market leader in online video streaming. The Sorenson Spark decoder was the first codec used in Macromedia Flash, now Adobe Flash, today’s de facto standard for Web video.

Peter Csathy, president and CEO of Sorenson Media says: “We are delighted to work with Imagination, a proven leader in semiconductor IP core technology. By embedding the Sorenson Spark decoder in their new IP cores destined for use in consumer electronic products, Imagination will give consumers the power to watch the widest selection of videos on the Internet, a majority of which uses the Sorenson Spark codec.”

Tony King-Smith, VP marketing, Imagination Technologies, says: “Sorenson’s leading and market proven decoder technologies are a perfect fit for our video IP cores. We are pleased to add Sorenson Spark to the wide range of decoders already supported by POWERVR VXD, further proving its adaptability and extending its already comprehensive support for the wide range of video codecs used across the Internet application space.”