AORA Uses TANDBERG Television Encoding for 50+ Channel DTH in Indonesia

Tuesday, June 16th, 2009 
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Indonesia’s newest Pay TV operator selects encoders, multiplexing and advanced modulation system for SD MPEG-4 AVC services

HONG KONG — TANDBERG Television, part of the Ericsson Group (NASDAQ:ERIC), announced today that Indonesia’s newest Pay TV service provider, AORA, has selected TANDBERG Television encoders and multiplexing for over 50 channels of standard-definition content, which are broadcast in MPEG-4 AVC over satellite. AORA will be using TANDBERG Television’s award-winning PREKOR™ dynamic pre-correction system for Satellite Modulation. AORA was launched in August 2008 initially with a 10 channel introductory service and exclusive Indonesian rights to the 2008 Beijing Olympics and Barclays Premier League football. AORA is the first Pay TV operator in Indonesia to utilize MPEG-4 AVC.

“After being granted a broadcasting license under the new licensing regime, AORA has moved quickly to acquire premium rights and use satellite to help increase the penetration of Pay TV,” comments Mr. Ongki P. Soemarno, CEO of AORA. “We want to deliver the best television experience in Indonesia and are confident that our TANDBERG Television solution will provide the picture quality and bandwidth conservation needed to achieve this. The TANDBERG Television system will also allow us an easy expansion to HD services with only software changes on the compression system.”

Dario Choi, EVP and General Manager of TANDBERG Television Asia-Pacific adds: “AORA is an aggressive Pay TV company determined to make an impact in the Indonesian market so we are proud they have selected TANDBERG Television for their headend requirements. As a new satellite service they are able to exploit the bandwidth efficiencies of MPEG-4 AVC encoding for standard-definition TV. The PREKOR™ dynamic pre-correction system will help AORA gain maximum performance from the two satellite transponders it is using.”