June was a Record Breaking Month for U.S. Video-On-Demand
Wednesday, July 22nd, 2009Year-to-Year Comparison Jumps 15% in Overall VOD Transactions
PORTLAND, Ore. — Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, reported today that June was the most-viewed month for video-on-demand (VOD) this year, delivering more than 589 million transactions*. In June, there was an average of 16.5 minutes of OnDemand viewing a day per active unique set-top box, which is a one and a half minute per STB viewing increase when compared to May (see graph below).
According to Rentrak’s industry-leading OnDemand Essentials service, year-to-year comparison for the month of June delivered a 15% increase in overall VOD transactions and a 16% increase in the number of unique set top boxes (STBs) accessing OnDemand**. Additionally, free-on-demand (FOD) Kids content was up 7% from May figures and delivered its strongest month of the year with more than 106 million transactions.
June is historically a strong month for transactional-on-demand (TOD) viewing, and TOD continued this trend by delivering the highest number of transactions in a single month so far this year for the category.
*Combination of views and orders as reported by MSO partners
**Like system comparison
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