Broadcom System-on-a-Chip Included in Haier Large LCD HDTVs

Featuring Superior Video Quality and High Performance Processing in a Highly Integrated Design, Broadcom’s Digital TV Solution Enables Haier Group to Expand Its HDTV Offerings at Affordable Price Points to Consumers

LAS VEGAS — 2007 International CES — Broadcom Corporation (Nasdaq: BRCM), a global leader in semiconductors for wired and wireless communications, today announced that its BCM3551 digital TV system-on-a-chip (SoC) is now featured within the Haier Group’s family of liquid crystal display (LCD) high definition televisions (HDTVs) introduced this week at the 2007 International CES show.

The Broadcom® BCM3551 digital TV SoC provides high quality picture and sound, and significantly decreases the number of chips required in a TV system, making it more cost-effective for manufacturers to build televisions that support both analog and digital reception. It also integrates video processing functions that allow manufacturers to customize the video output to a family of products, and is compatible with the National Television Systems Committee (NTSC) analog standard, the North American digital terrestrial or Advanced Television System Committee (ATSC) digital standard, and the digital cable television standard. As a result, the BCM3551 enables manufacturers to cost-effectively transition product lines to affordable high quality analog/digital televisions in a variety of size and display options, as the Haier Group accomplished in expanding its family of large-sized LCD HDTVs, at price points affordable to consumers.

“The LCD TV segment is projected to grow in size from over 40 million units in 2006 to 90 million units in 2010, and continues to expand significantly in the range of sizes available at affordable consumer prices,” said Michelle Abraham, Principal Analyst for In-Stat. “Enabling high quality audio and video at cost effective price points is necessary to the growth of the LCD TV market.”

“The quality and level of integration in the Broadcom BCM3551 digital TV chip has enabled us to offer consumers a family of price-competitive products in a range of sizes that all achieve superior video quality,” said, Dr. Yu ZiDa, Vice President of the Haier Group. “Our LCD HDTV designs required us to reduce our overall system cost, while increasing the features and quality offered to consumers, and we have found these requirements were met by the solutions offered to us by Broadcom.”

The Haier Group has incorporated the BCM3551 into its B Series, E Series and S Series products. The B series is a WXGA (1366×768) LCD TV that includes a USB 2.0 interface, two HDMI receivers and ATSC/NTSC reception capability with MTS Stereo. The E Series is a Full HD (1080P) LCD TV that includes a multi card reader, a USB 2.0 interface, two HDMI receivers, and ATSC/NTSC reception capability with MTS Stereo. The S series is a WXGA (1366×768) LCD TV that includes two HDMI receivers and ATSC/NTSC reception capability with MTS Stereo.

“Haier Group’s family of LCD HDTVs demonstrates Broadcom’s ability to offer a comprehensive level of integration, combined with increased display quality, to the digital TV market,” said Stuart Thomson, Director of Marketing Broadcom’s Digital TV line of business. “The BCM3551 digital TV SoC enabled Haier Group to leverage its design efforts across of range of products, offering consumers a variety of affordable, high quality, feature laden choices for their HDTV home entertainment.”