Digital TV News: ADB

Global advertisers to increase adspend by 4.3% in 2020
Dec 9, 2019 – Advertisers will increase their global ad expenditure by 4.3% in 2020, but television will record zero growth over the period, as price inflation counterbalances the decline in global audiences, according to Zenith's Advertising Expenditure Forecasts.
News categories: Zenith, Matt James, Jonathan Barnard, Advertising, Market Research, Worldwide

ADB builds satellite STB platform with MediaTek
Nov 21, 2019 – ADB has selected MediaTek as the chipset provider for its latest 4K satellite STB platform. ADB is currently deploying its products for major Pay-TV operators in Europe and Australia. The platform runs on ADB's own software.
News categories: Advanced Digital Broadcast, MediaTek, Krzysztof Biliński, Winson Hsu, Australia, Digital TV, Europe, Middleware, Satellite, Semiconductor, Set Top Box

Extreme Reach and Verance partner on reporting for Addressable TV
Nov 5, 2019 – Verance and Extreme Reach (ER) have announced plans to jointly bring addressable and cross-platform reporting capabilities to market. The partnership combines Verance’s watermarking with ER’s asset management platform for TV and Video ad creative.
News categories: Verance, Extreme Reach, Nil Shah, Tim Conley, Advertising, Big Data, Digital TV, USA, Watermarking

TVSquared and Extreme Reach partner on attribution on video platforms
Oct 7, 2019 – TVSquared has partnered with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The integration tags every single ad, delivering massive simplification for advertisers.
News categories: TVSquared, Extreme Reach, Jo Kinsella, James Shears, Mary Rykaczewski, Advertising, Big Data, Digital TV, OTT, USA, Worldwide

More than 50% of video ad impressions served by Extreme Reach now on CTV
Oct 2, 2019 – Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50% of all video ad impressions – twice that of mobile – according to the latest Video Benchmarks report from Extreme Reach (ER).
News categories: Extreme Reach, James Shears, Mary Vestewig, Advertising, Digital TV, Market Research, OTT, USA

Telenor deploys pay TV system from ADB
Sep 13, 2019 – ADB has announced that Telenor has started to deploy ADB’s graphyne2 pay TV system to all subscribers connected to Telenor’s Cable and IP network. graphyne includes an ADB-designed Service Delivery Platform as well as client software.
News categories: Advanced Digital Broadcast, Rolf Seibl, Apps, Cable TV, Content Distribution, Digital TV, IBC2019, Norway, Set Top Box, UX

CANAL+ Poland selects ADB UHD satellite solution
Sep 12, 2019 – ADB has announced that CANAL+ Platform has selected its UHD satellite solution to provide subscribers with advanced TV services in 4K. The solution provides features like multiple recordings, fast channel change and access to multi VOD libraries.
News categories: Advanced Digital Broadcast, CANAL+ Platform, Jacek Galik, Jarosław Kordalewski, Digital TV, IBC2019, Poland, Satellite, Set Top Box

HbbTV publishes Phase 2 Application Discovery over Broadband spec.
Sep 9, 2019 – The HbbTV Association has announced the publication of the HbbTV specification for phase 2 of application discovery over broadband (ADB). ADB enables consumers to access HbbTV services on their TV sets, even when not supported by their set-top box.
News categories: HbbTV Association, Vincent Grivet, Apps, Digital TV, Europe, HbbTV, Smart TV, Worldwide

Spearad launches monetization technology for addressable TV and audio
Aug 22, 2019 – Spearad has revealed its full stack solution offering a media asset management system combined with a programmatic market place. The company's decisioning technology seeks to offer a true Addressable TV experience across all TV and video distribution channels.
News categories: Spearad, Erhard Neumann, Mark Thielen, Ivan Guzenko, Advertising, Big Data, Digital TV, Germany, Worldwide