Digital TV News: ART

Robust growth in AR/VR headset shipments expected
Mar 19, 2024 – While global shipments for AR/VR headsets declined 23.5% in 2023, 2024 is shaping up to be a year of recovery as shipments are forecast to surge 44.2% to 9.7 million units, according to IDC.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Digital TV, Market Research, Metaverse, Worldwide

Simplestream launches automated SCTE-35 Marker Inserter
Mar 19, 2024 – Expanding its ad-tech stack, Simplestream has launched its SCTE-35 Marker Inserter. This provides a technologically elegant solution to further increase monetisation across live streams.
News categories: Simplestream, Lewis Arthur, Advertising, Content Distribution, Digital TV, Worldwide

DoubleVerify and NBCUniversal launch program-level measurement
Mar 12, 2024 – DoubleVerify and NBCUniversal have announced an expanded partnership to provide program-level measurement on over the top (OTT) devices, including Connected TV (CTV).
News categories: DoubleVerify, NBCUniversal, Mark Zagorski, Dominick Vangeli, Ryan Eusanio, Advertising, Big Data, Digital TV, Streaming, USA

AR/VR headsets surged during Holiday Season 2023
Mar 5, 2024 – The global market for augmented reality and virtual reality (AR/VR) headsets grew 130.4% year-over-year during the fourth quarter of 2023 (4Q23), according to IDC.
News categories: IDC, Jitesh Ubrani, Ramon T. Llamas, Market Research, Metaverse, Worldwide

Vibe.co raises $22.5m to build streaming TV ad platform for SMBs
Feb 29, 2024 – Vibe.co has announced a successful Series A funding round of $22.5m. They plan to leverage the funds to continue building a more efficient streaming TV advertising ecosystem for SMBs.
News categories: Vibe.co, Singular, Arthur Querou, Raffi Kamber, Advertising, Digital TV, Streaming, USA, Venture Capital

Broadpeak elevates mobile video streaming with Deutsche Telekom and Microsoft
Feb 26, 2024 – Broadpeak has joined forces with Microsoft and Deutsche Telekom, adding Quality on Demand (QoD) Network APIs to its BkS450 software to elevate video streaming experiences on mobile devices.
News categories: Broadpeak, Deutsche Telekom Global Carrier, Microsoft Azure, Guillaume Bichot, Noel Wirzius, Ross Ortega, Content Distribution, Digital TV, Mobile, MWC24, Worldwide

RTL Deutschland and ProSiebenSat.1 join forces in adtech
Feb 22, 2024 – RTL Deutschland and ProSiebenSat.1 are to bring together the content and services of their adtech companies, Smartclip and Virtual Minds, to allow advertisers to run campaigns across both platforms.
News categories: RTL Deutschland, ProSiebenSat.1, Matthias Dang, Carsten Schwecke, Advertising, Digital TV, Germany

SMPTE releases engineering report on AI and the media
Feb 20, 2024 – SMPTE, in conjunction with the EBU and the Entertainment Technology Center (ETC), has released a report on Artificial Intelligence (AI) and its effect on the media.
News categories: SMPTE, European Broadcasting Union, Entertainment Technology Center, Renard T. Jenkins, Fred Walls, Big Data, Digital TV, Smart Home, UX, Worldwide

SBT selects Brightcove to power new streaming service
Feb 7, 2024 – Brightcove (NASDAQ: BCOV) has announced Sistema Brasileiro de Televisão (SBT) has chosen Brightcove as its official streaming technology partner to power its new AVOD app, +SBT.
News categories: Brightcove, SBT, Marc DeBevoise, Roberto Grosman, Brazil, Content Distribution, Digital TV, Streaming