Digital TV News: AdScribe
605 makes strategic investment in AdScribe
Apr 21, 2020 – 605 has announced that it has made a strategic investment in AdScribe. 605 and AdScribe partnered to develop 605 PLATF0RM, a self-service, web-based application that reports TV viewership of programming and advertising by advanced, custom-defined audiences.
News categories:
AdScribe, 605, Donal O'Connor, Kristin Dolan, Advertising, Big Data, Digital TV, USA, Venture Capital, Worldwide
AdScribe supports Publitalia '80 HbbTV advertising in Italy
Jun 19, 2019 – AdScribe has announced that it has brought targeted advertising to Italian television viewers on compatible HbbTV devices. In partnering with AdScribe, Publitalia '80 is now capable of displaying more creative output to engage brands' customers.
News categories:
AdScribe, Publitalia '80, Donal O'Connor, Paola Colombo, Advertising, Digital TV, HbbTV, Italy, UX
Forthnet releases 2018 results
Apr 25, 2019 – Forthnet has announced results for the year ended December 31, 2018. Pay TV subscribers, combining retail and wholesale in Greece and Cyprus, remained steady at 478,000. Collection of viewership data from set top boxes has started via a platform from AdScribe.
News categories:
Forthnet, AdScribe, Big Data, Cyprus, Digital TV, Greece, Results, Satellite, Set Top Box, Subscribers, TV Everywhere
Zenterio launches next-generation TV platform at IBC 2018
Sep 14, 2018 – At IBC2018, Zenterio will launch Zenterio TV, an entertainment client platform powered by Zenterio Cloud. Zenterio TV helps operators boost viewer satisfaction by distributing relevant content, increase profitability, secure their role in the pay-TV future, and begin supporting home automation offerings.
News categories:
Zenterio, Jörgen Nilsson, Digital TV, IBC2023, Middleware, Set Top Box, UX, Worldwide
Admeira runs interactive advertising in HbbTV trial with AdScribe
Oct 24, 2017 – AdScribe has announced that it is bringing interactive advertising to TV viewers on HbbTV devices. Admeira, partnering with AdScribe, has launched an advertising beta test running on the public TV channels delivered by a major Swiss TV operator.
News categories:
AdScribe, Admeira, Donal O'Connor, Advertising, Digital TV, HbbTV, Set Top Box, Switzerland
RiksTV deploys AdScribe audience measurement and analytics
Oct 10, 2017 – AdScribe has announced that RiksTV has deployed its audience measurement and analytics tool AdScribe Audience to accurately measure live TV; time-shift TV; catch-up TV; and VOD content viewed on connected set-top boxes; Android™ apps; and iOS devices.
News categories:
AdScribe, RiksTV, Donal O'Connor, Ole Martin Andersen, Advertising, Apps, Big Data, Digital TV, Mobile, Norway, Set Top Box, Terrestrial
Zenterio acquires ad-tech company Adscribe
Dec 12, 2016 – Zenterio has announced that it has acquired the remaining 75% of UK based ad-tech and analytics company Adscribe. The acquisition follows the initial investment plan that was drawn up when Zenterio became a minority owner in Adscribe, at that time acquiring 25% of the UK based ad-tech and analytics company.
News categories:
Zenterio, Adscribe, Jörgen Nilsson, Donal O’Connor, Advertising, Digital TV, MandA, Worldwide
Latest News
- 30% of EU SVOD viewing time goes to content from the EU plus UK
- Circle City renews with Nielsen for Local TV measurement
- Skyworth and China Mobile launch 8K set-top box
- Orange Spain, MASMOVIL joint venture begins operations
- Brightcove launches Cloud Playout 2.0
- MediaKind to unveil video, streaming and AI technologies at NAB
- FreeWheel releases H2 2023 Video Marketplace Report
- Wurl solution matches CTV ads with program context in real time
- Divitel to integrate UniqCast QoE assurance for German operator
- Mediacom launches Xumo Stream Box
- Viaccess-Orca to unveil AI-driven video optimization solutions at NAB
- Eutelsat selects ENENSYS DVB-SIS technology for UHD broadcasting in France
- Ease Live launches contextual on-stream advertising capability
- EMTEK deploys ENENSYS DVB-T2 distribution system in Indonesia
- Altimedia enables Blacknut gaming on operator set-top-boxes
- Warner Bros. Discovery to launch Max in Europe beginning May 21
- Endeavor Streaming powers Ski and Snowboard Federation's OTT offer
- US: 10% of streaming video services borrowed from someone else
- Tolka to show datacasting and advertising solutions at NAB Show 2024
- RDK and Wireless Broadband Alliance announce collaboration